The Covid-19 pandemic has brought about an unprecedented shift in the way businesses operate. Almost overnight, remote working had to be implemented, mobilizing efforts from IT sectors and demanding the adaptation of thousands of employees to technological tools that, since then, have been enabling this model. It was a challenge, but also an opportunity for several businesses to be modernized.
Digital transformation affects all organizations in the country. Waves of technological change, like the one we are experiencing now, are frequent and fast, and need constant adaptation from companies and employees. Artificial Intelligence (AI), automation and remote management are some of the trends that are reshaping organizational structures and ways of working around the world.
According to a survey published in the MIT Technology Review on technology and innovation in the Brazilian market in 2021, 45.7% of the companies are implementing digital transformation strategies, while 30.5% are still in the development phase. Only 9.6% have nothing planned. Another important fact is that 62.5% of the companies interviewed intend to invest between 10% and 30% of their year’s revenues in technology and innovation, and 16.3% may invest up to 50%.
The survey indicates that most Brazilian companies are aware of the need for investments in technology and innovation. Moreover, 85% of those who still do not invest in the area know that it is important to pay attention to the issue. After all, in a highly competitive market, this can make the difference to attract and retain clients.
Post-pandemic trends
For big technology companies, it was not a problem to switching to remote working. Twitter, for example, declared in May 2020 that a share of its employees will remain in the remote working after the pandemic. However, for companies that lacks adequate infrastructure, the transition is not easy – companies must understand new concepts and incorporate new technologies in the work environment.
Now, more than a year after the pandemic, companies are adopting digital tools. Technology is key to improve businesses and results; therefore, nothing more natural than a movement to continue everything that was achieved in 2020 regarding technological advances for companies.
Communication and remote management tools are key to telework and will continue to be part of the daily lives of companies after returning to the office. If there was any fear that the contact between employees and management teams would be affected by digital tools, now the situation is the opposite: innovative software offers everything – from the exchange of messages and videoconferences to the monitoring of employees’ tasks and goals.
Likewise, cloud storage and cybersecurity has become paramount for businesses. Storing data on physical servers is a barrier to implementing teleworking. With cloud computing, you can access files from any device connected to the internet at any time. Moreover, it is also necessary to invest in protection against cyberattacks, which have increased during the pandemic.
As companies get used to new software that help them in their workflow, it is easy to imagine a post-pandemic work environment that increasingly integrates technology and innovation.
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